Coinbase Wallet Rebrands to Chase 'Anything, Anywhere' Trading as Robinhood Chain Heats Up

Coinbase is renaming its Base App back to Coinbase Wallet, dropping the social-first "everything app" it launched 14 months ago in favor of multichain trading. The change, reported by Decrypt, restores the product's original name. It also signals that Coinbase sees its wallet as a trading venue first, not a social network.

Ryan Kass, Coinbase Wallet's head of product, told Decrypt the rebrand reflects the app's expansion beyond Base into a multichain trading platform. "The rebrand back to Coinbase Wallet is a representation that you can access any asset, regardless of what chain it's on, regardless of the brand of asset on crypto," he said.

The everything app lasted 14 months

Coinbase unveiled Base App in Los Angeles in July 2025, rebranding Coinbase Wallet into an "everything app" combining crypto trading, social networking, messaging, AI tools, and creator monetization. The reversal comes roughly 14 months later.

The social strategy had already shown cracks. In July, Base creator Jesse Pollak stepped back from leading the app to focus on the Base blockchain, after acknowledging that his push into social features and creator coins had not attracted the adoption he expected. Kass told Decrypt that social activity could still find a place in the product, but the wallet would follow user demand rather than prioritize a particular model.

Trading anything, on any chain

Kass pointed to the launch of perpetual futures on Hyperliquid, support for other crypto networks including Solana, and tokenized stocks across multiple chains as evidence of the wallet's direction. "We don't want to put limits on what people trade, and we see that our users are asking to trade all these sorts of assets," he said.

The rebrand also revives what Coinbase describes as its "test kitchen," where assets and experiences beyond those on the flagship exchange can be introduced. "On Coinbase Wallet, you can usually find things very quickly," Kass said. "We offer the Robinhood chain, we offer Hyperliquid perps, and a lot of the time, things that land on Coinbase Wallet will find their way to Coinbase retail."

Robinhood Chain and Base, side by side

Coinbase and Robinhood compete for customers, but Kass argued neither can afford to exclude the other's ecosystem. Offering a broad range of assets and letting users decide where to trade is, in his view, key to winning their business.

"Right now, Robinhood Chain is very hot, but Base Chain is really fast and offers super cheap fees," he said. "We believe that this stuff is cyclical, and when the rotation is back to Base Chain, Coinbase Wallet will be ready."

Despite the name change, Kass said Coinbase remains committed to Base. The wallet will continue to distribute the network's assets, communities, and features. "So Coinbase Wallet is the name getting back to our roots, and represents that it's your place to trade anything anywhere very quickly," he said.

What to watch

Two things: whether assets that debut on Coinbase Wallet, including Robinhood Chain offerings and Hyperliquid perpetuals, keep migrating to Coinbase's main retail exchange, and whether the wallet's multichain push holds up if trading activity rotates back toward Base.